Target Customer

The overall market potential for financing small business segment is largely untapped. The businesses such as various kinds of shops, small manufacturing units, services (hotel industry, lathe machines, garages, workshops etc.), power/auto loom, dairy, kirana, home based industries, etc. continue to be drivers of growth. The other players have focused either on the segment which has financials & is eligible for loans from banks or on the segment that is close to the bottom of the pyramid, with smaller ticket sizes. As the requirements of financing for different businesses and customer segments vary, there is a need for a more customised approach to product offerings so that customer needs can be better fulfilled with significantly larger loan sizes. South Bangalore Souharda Credit focuses on this opportunity by providing customised products aligned to the needs of the small businesses on Three key dimensions – loan size, tenor and security.